Strategy development for sustainable repurposing of industrial heritage (125 buildings / 100,000 m2 / 42 ha)
DUS was asked to develop a transformation strategy for the sustainable repurposing of the Hembrug terrain. We developed a ‘growing-up’ approach (merging top-down and bottom up initiatives) based on gradual transformation. Instead of conducting extensive research, we designed numerous speculative designs for the area, based on the already existing potentials (massive forests, bunkers, excessive space, waterfront areas, vacant warehouses etc.). In a 3-month incubator workshop setting, these speculative designs were shared and developed further with several eco-entrepreneurs. The outcome was a strong strategic approach with enticing focal points for the area with matching sound business plans. The first, the retrieving of energy from plants growing in the area via ‘Plant-E’ technology, has recently been implemented. DUS is also responsible for the outdoor design elements such as outdoor recreational areas, light features, benches etc. and the gradual built transformation of the area.
Client: National real estate development agency (RVOB), municipality of Zaandstad and province of North Holland
Program: Strategy development for sustainable repurposing of industrial heritage (125 buildings / 100,000 m2 / 42 ha)
Start project: 2012
Project team: Martine de Wit, Hans Vermeulen, Hedwig Heinsman, Inara Nevskaya, Martijn van Wijk, Shane Dalke